Marketing Tools

If you’re a solopreneur who wears many hats, it is sacrosanct rule to find online marketing tools that save you time. Of course, aside from “smart” automation, you should also look for systems that have high delivery rates and provide accurate data reporting. Contrary to popular belief, you don’t have to spend huge sums of money just to beef up your online marketing. In fact, there is a wide range of cheap or even free tools available on the market that you can experiment with. With the right marketing-tool cheat sheet, you can build brand awareness, reach your target audience, construct a lead funnel, and ultimately enjoy more profit.

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SEO Tools

With a multitude of SEO tools on the market today, many of which are cheap or even free, it can be a daunting task to choose the right gears. Nonetheless, there are key things you have to keep in mind: They should boast user-friendly interface, keyword ranking and generation system, technical SEO crawler, and easy-to-digest data reporting.

If you want to enjoy a vast selection of research tools, Moz might be a good starting point. These are further complemented by their link analysis, keyword generator, and reliable technical support.

SEMrush is another great contender with its online marketing research service that allows you to understand your competitors and ultimately replicate their success or even outrank them.

Other amazing SEO tools you may want to tinker with include Google Analytics, Google Trends Keywordtool.io, SERP Robot, and Yoast SEO.



Marketing Automation Tools

Marketing is one of the most tedious aspects of any business. Fortunately for modern-day side hustlers like you, there is a myriad of online marketing automation software that allow you to create pre-programmed email marketing campaigns, which are done through email opens, link clicks, web form submission, customer information, just to name a few.

Among freelancing professionals, Mailchimp is arguably the most popular marketing automation software thanks to its features that help users create attractive newsletters and emails, collect leads, and come up with easy-to-use email campaigns and automation.

Getresponse is another great email marketing tool that is almost similar to Mailchimp. While both provide an impressive auto-responder functionality, you might find Getresponse a bit more sophisticated with its more flexible automation workflow.

But if you’re really into a more holistic automatic workflow, you may want to consider ActiveCampaign that integrates email and messaging features with a user-friendly CRM and sales automation functions. Moreover, this platform allows you to track multiple marketing channels.



PPC Tools

Freelancing professionals and small business organizations might be apprehensive to tap into PPC, which stands for pay-per-click, a marketing tool in which advertisers pay a fee each time their ads are clicked. When used correctly, this marketing scheme is a great way to target your audience, beef up brand awareness, convert buyers, and ultimately drive profits.

For freelancing professionals and side giggers, AdWords Editor is a great tool because its drop-and-drag editor helps users to create attractive ad with much ease.

Wordstream Advisor is another great PPC management tool. Its main selling point is the so-called workflow that consists of nine items designed to cut down on management time. These are complemented by reporting features and other software such as those used in conversion and lead and landing page.

But if you’re a Sun Tzu’s fan, you may want to check out iSpionage, a popular PPC management tool that allows you to check on your competitors’ PPC ads, the keywords they’re bidding, their ranking on popular search engine tools, etc. After all, “if you know the enemy and know thyself, you need not fear the result of a hundred battles.”

ispionage.com wordstream.com/products support.google.com/adwords/editor/answer/6080641?hl=en