Tips for Side Gig Entrepreneurs

Insightful wisdom from seasoned entrepreneurs

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Lead Generation Tactics for Side Gig Startups

Not all great products are great at generating demand. Most products are just widgets until they are marketed to the target audience. They could be great products at great prices, but it doesn’t matter because no one has heard of them or knows why they need them. Marketing is extremely important to the success of your business, service, or products. There are 4 P’s in marketing: Product, Placement, Pricing, Promotion.... read more...

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Generate Immediate Demand for Your Side Gig

Launching a new business is an exciting time, but without an effective, evolving demand generation strategy, the sales pipeline could dry up quickly. Often, new entrepreneurs launch a variety of ad-hoc marketing campaigns in hopes of generating business; however, these campaigns usually have mixed results. It’s hard to reach your goals if they’re not well defined. Sometimes, an ad campaign doesn’t work initially with a broad market, but as you... read more...

Entrepreneurship during times of uncertainty

Starting a Business During an Economic Downturn With record unemployment numbers, job candidates are having a tough time getting job interviews for positions suited to their experience. In fact, it’s unlike any other period of time as job interviews are unlikely to take place in an office due the social distancing measures put in place to reduce the spread of Covid-19. As a result, employment options are limited, and the... read more...

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Take Responsibility for Your Financial Future

There’s no shortage of people blaming others for their situation in life. We’ve all been guilty of this at some point or another. Of course, some situations are complete anomalies or bad things that happen to good people. But, if you’re going to be a victim of your own making, be a victim of your success! Success lives in many forms It’s up to you to create your own definition... read more...

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All Entrepreneurs Need Bookkeeping Software

Contrary to popular belief, the success of any business—whether it is a huge conglomerate, a brick-and-mortar company, or a side hustle—is not just about delivering excellent products or services. In fact, veteran entrepreneurs would all agree that your ability to manage your accounting and bookkeeping will determine whether your business dies or survives. In a nutshell, accounting and bookkeeping track the money you spend and receive. Bookkeeping Keeps You In... read more...

Start with the Minimum Viable Product

Start with what you’ve got You don’t set out to be mediocre nor do you expect to have an average product or service offering. As long as your product or service adds value worth paying for by your customers, you can charge for it. It may not be the finalized version that you envisioned, but it’s something that can be perfected over time. Gain traction with your product and business... read more...

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Manage Time Like A Pro

Time is your most valuable resource Effective time management is essential for side gig entrepreneurs. When balancing a full-time job and other responsibilities, spending time on your side gig is a hard sell, especially when trying to convince your significant other! Create a Plan Plan your work in advance, and hit the ground running each time you have an extra 30 minutes. 30 minutes in the morning combined with 30... read more...

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How to be an Effective Manager

The Entrepreneur is but a Single Person Launching a successful side gig may require the hiring of employees to support your success. Even a jack of all trades needs help scaling his business. However, this is a crucial point for any business as your continued success relies heavily on the performance of your employee(s). Since you may not have any experience recruiting, hiring, training, or mentoring employees, this article is... read more...

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The SEO Guide for Side Gig Entrepreneurs

What is Search Engine Optimization (SEO)? SEO is your website’s ability to rank on the first page of Google’s search results for a given keyword related to your products or services. Why is SEO important? In the long run, organic traffic can be much cheaper than pay per click advertising. Organic traffic usually leads to a much higher conversion rate and the cost per acquisition tends to be much lower... read more...

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Engage Your Prospects with a Buyer’s Journey

What is the buyer’s journey? A buyer’s journey is every interaction with your company a prospect experiences before becoming a customer. From the initial email or advertisement to becoming a loyal customer, the buyer’s journey is the path of engagements that leads prospects to become customers. A buyer’s journey is the path that prospects follow which convert them from contacts to leads, leads to MQLs, MQL to SALs, SALs to... read more...

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How to Develop a Content Map

Content Maps: An Essential Ingredient in Marketing Automation Content mapping is an essential component of the buyer’s journey. It’s the alignment of the content or digital assets to each target persona’s concerns at any given stage of the buyer’s journey. Content maps help you deliver the right content to the right person at the right time and ultimately leads to higher engagement and lead conversion rates. It’s such a powerful... read more...

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What is a buyer persona?

Successful execution of marketing automation and account-based marketing campaigns have one thing in common: buyer personas. A buyer persona is a representation of the person(s) who typically purchases your product or service. It’s built from the most common type of buyer. As a side gig entrepreneur, personas will help keep you focused on a specific target as opposed to chasing opportunities that don’t make sense. If you took all of... read more...

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Valuable Progress Profiling Tips & Tricks

What is Progressive Profiling? In marketing automation, it’s crucial to understand the value and use cases for progressive profiling. Progressive Profiling allows you to obtain information and build a profile for your prospects or customers following a strategic methodology. Your marketing automation tool keeps track of your prospects through cookies and follows each interaction with your content and forms. This allows the tool to build a profile about your prospect’s... read more...

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Things to Keep In Mind when Choosing a Business Partner

As a side gig entrepreneur, life gets busy when you’re trying to balance your full-time gig alongside your side gig. Instead of trying to manage everything on your own, partnering up seems to be the most likely next step. It’s not that you can’t do it alone, but perhaps you need some support or perhaps someone to keep you motivated. Before calling your best friend, consider someone with the following:... read more...

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How to Make Your Side Gig Business Look Professional

As a side gig entrepreneur, creating a professional image might seem a like tough undertaking with limited resources and little disposable funds. Nonetheless, there are fool-proof methods that can give your target customers a better impression of your part-time business. The list below explains the methods on how to make your side gig business look professional, with many of them requiring little to no funding but lots of creative bootstrapping. ... read more...

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Test Your Product for Market Viability

Test the Water Before Launching Your Side Gig The success of any business lies in its ability to take calculated risks. Hence, as a side gig entrepreneur you must employ testing methods that can help you determine the profitability or lack thereof for your ideas. As Warren Buffett put it: “Never test the depth of a river with both feet.” Contrary to popular belief, extensive market testing is not just... read more...

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Money-Saving Tips for Side Gig Entrepreneurs

Side Gig Entrepreneurs have Limited Resources Almost all side gig entrepreneurs face this common problem: limited capital. Hence, frugality over how you manage your funds is one of the keys that will help you succeed in your business, particularly during a tough economy. Some ways save more money than others, although it’s important to understand that they should not be at the expense of the quality of your product or... read more...

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Fail Early and Often

We Are Conditioned to Avoid Failure In school, we were taught to get good grades and avoid getting an F on our tests because the F represented FAILURE. We were taught wrong. In life, failure leads to wisdom. And as side gig entrepreneurs, failure happens all the time. It’s important to not let it get to you. Every time you fail, you’re that much closer to success. As Winston Churchill... read more...

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5 Benefits of Starting a Side Gig Startup

What is a side gig? Let’s look at what exactly a side gig is before we talk about the benefits of starting a side gig startup. A side gig, also called a side business or side hustle, is a small, usually flexible job you could easily pursue on top of your full-time job. By the looks of it, it is essentially a second job, though not as demanding as your... read more...

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How Inbound Marketing Scales Your Side Gig

Inbound marketing may sound like an obscure marketing term, but in reality, its effectiveness relies on its simplicity: it adheres to customer-centric messaging, not too blatant ad campaigns. No matter how great your product or service is, if you fail to address your clients’ concerns about your solution, your sales pitch will go down the drain. Inbound marketing is an efficient, yet effective methodology for filling your sales pipeline while... read more...

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The Master Marketing Automation Gameplan

Marketing automation enables you to maximize the value offered at each communication touchpoint with your prospects. Deliver the right message to the right person at the right time without lifting a finger. Impressive, right? It’s not difficult to implement either – there are plenty of basic marketing automation platforms that are affordable for side gig startups. Marketing automation isn’t just for big businesses anymore. With affordable marketing automation tools, it’s... read more...

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Build Your Side Gig for Scale

Maximize the value you’re delivering without leaving your full-time gig. If you have responsibilities such as kids or student loans, it might make it scary thinking of risking everything to launch your business. It’s not necessary to go this route – you can just as easily ramp up your business while working full time – it’s a low risk, long term approach. Define Your Mission & Vision A mission statement... read more...

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Entrepreneurship isn’t just for Side Gig Startups

Opportunities exist all around us. Think about your local dry cleaner – there’s nothing revolutionary about it, but it’s a business run by an entrepreneur. How about the bakeshop? Lately, bakeries have been popping up online, across social media offering cakes, cookies and local delicacies. There’s a lot of debate on whether you need a college education to become an entrepreneur. Think about it, there are a ton of successful... read more...