Not all great products are great at generating demand. Most products are just widgets until they are marketed to the target audience. They could be great products at great prices, but it doesn’t matter because no one has heard of them or knows why they need them.
Marketing is extremely important to the success of your business, service, or products. There are 4 P’s in marketing: Product, Placement, Pricing, Promotion. Can you guess which of these focuses on demand generation? For this article, we will focus on Promotion.
When it comes to digital marketing, there are so many channels to choose from. While some channels like organic SEO take time to rise in the rankings while others like PPC, generate demand immediately through digital advertising. Check out our digital advertising basics article to learn more.